Style

Prada Outpaces Fashion Rivals on Miu Miu’s Gen Z Appeal

Miu Miu retail sales more than doubled in third quarter
Asia Pacific showed resilience despite tougher environment

A Miu Miu Arcadie bag.Photographer: Jeremy Moeller/Getty Images

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By Angelina Rascouet

October 30, 2024 at 12:38 PM UTC

Updated on

October 30, 2024 at 3:00 PM UTC

Prada SpA defied a luxury industry slump last quarter as fashion fans snapped up Miu Miu’s Arcadie handbags and cashmere cardigans.

Comparable retail sales at the Italian group grew 18% in the third quarter, the Hong Kong-listed company said Wednesday. Those at its biggest label, Prada, rose 1.7%, while Miu Miu sales more than doubled during the period.