DoorDash Adds Lyft Discounts in Bid to Boost Subscriptions
- Eligible Lyft riders will also receive free trial of DashPass
- DoorDash has leaned on partnerships to drive growth, frequency
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DoorDash Inc. is teaming up with Lyft Inc. to offer ride discounts to its subscribers, as rideshare and delivery apps lean on partnerships to deepen customer loyalty.
Members of DashPass, which waives the delivery fee on most orders, will get four discounted Lyft rides per month starting Oct. 30, the companies said in a statement. That could mean either 5% off regular Lyft rides or 10% off scheduled airport trips. Members will also get two free upgrades a month to priority pick-up. Lyft users are eligible for a free 3-month DashPass trial if they aren’t already subscribed.