These White Male CEOs Got Wealthier From Diversity-Linked Pay

  • List led by CEOs from companies including American Airlines
  • Bosses from McDonald’s and Coca-Cola also got hefty payouts
Robert IsomPhotographer: Kevin Dietsch/Getty Images
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For all the pushback against corporate DEI programs for allegedly discriminating against White men, it turns out the policies have been lucrative for some of the most powerful among them.

White men make up the majority of 28 chief executive officers who were paid bonuses for meeting their company’s diversity, equity and inclusion goals last year, according to analysis by Farient Advisors, an executive compensation consulting firm. The CEOs, whose businesses set how much of their bonuses were tied to short-term DEI goals as well as their payouts, collectively took home about $5 million.