Snap Gains on Results Suggesting Ad Revamp Is Working
- Snap says business from large clients not as robust as usual
- Snapchat has 443 million daily users, up 9% from a year ago
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Snap Inc. reported third-quarter revenue that slightly topped analysts’ expectations, suggesting the overhaul of its advertising business is catching on with marketers. The shares rose in extended trading.
Sales increased 15% to $1.37 billion in the period ended Sept. 30, Snap said Tuesday in a statement. Analysts, on average, estimated $1.36 billion, according to data compiled by Bloomberg. The social media company also eclipsed projections for user growth on the Snapchat app, bolstered by an increased focus on video content.