Shopify Is Winning Salesforce Clients, Stoking E-Commerce Rivalry
The Canadian company, which has traditionally targeted mom-and-pops, is wooing larger retailers.
Shopify’s headquarters in Ottawa, Ontario, Canada.
Photographer: James Park/BloombergOver the past 15 or so years, Shopify Inc. has established itself as the go-to for mom-and-pop businesses looking to set up shop online. Now, in a dramatic shift, the Canadian company is targeting larger companies and, in doing so, looking to wrest e-commerce customers from Salesforce Inc.
Shopify says it has lured hundreds of Salesforce clients, including big brands like Toys R Us and mattress seller Casper, and is encouraging other companies to “join the mass migration.” Shopify’s key selling point is lower prices for its suite of e-commerce services and it has been cheekily calling out Salesforce’s penchant for wining and dining potential clients.