Apple Rolls Out First AI Features and iMac With M4 Processor
- Apple Intelligence coming to the EU in April, company says
- New iMac has marginal speed improvements, USB-C accessories
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Apple Inc., heralding a “new era” for its devices, started rolling out its first set of Apple Intelligence features and introduced a new 24-inch iMac desktop with an AI-focused M4 processor.
The iMac, starting at the same $1,299 price as the previous model, is faster and sports an enhanced Neural Engine for handling AI tasks, the company said in an announcement. Apple began taking orders on Monday for the new model, which arrives in stores Nov. 8. It looks the same as the prior two iMacs, but comes in new shades of green, orange, pink, blue, yellow and purple, in addition to the standard silver.