Rare Whisky on Sale Duty Free for First-Class Fliers in Japan

  • Sales are limited to one bottle per passenger on JAL, ANA
  • Suntory Hibiki sales create online buzz, arbitrage opportunity
Suntory’s Hibiki 100th anniversary whisky.Source: Suntory

First-class travel on Japan’s airlines now comes with another perk: Limited-edition bottles of Suntory’s Hibiki 100th anniversary whisky at a relatively reasonable close-to-shelf price.

The rare bottles, which can only be purchased duty-free in-flight on ANA Holdings Inc. and Japan Airlines Co., are highly sought-after items among whiskey aficionados and often sell for a lot more in liquor shops and online stores.