Apple Gets Sell Rating as ‘Unrealistic’ Expectations Turn KeyBanc Bearish
- Broker sees ‘unrealistic’ assumptions for Apple’s 2025 growth
- Survey shows iPhone 16 sales may be hurt by updated iPhone SE
A window display advertises the launch of the new iPhone 16, in London.
Photographer: Chris Ratcliffe/BloombergThis article is for subscribers only.
Expectations for a broad rebound across Apple Inc.’s businesses are unrealistic, according to KeyBanc Capital Markets.
Analyst Brandon Nispel downgraded the tech giant to underweight from sector weight, viewing assumptions that the company will record its highest growth in more than three years along with a major inflection across its business as “aggressive.” The broker has become bearish for the first time since initiating coverage three years ago.