Saudi Prince’s Beach Party Looks to Show Neom Dream Is Real

Sindalah Island is the first Neom project to open doors
Event comes days before key Saudi finance conference

Project renderings in the window of the Neom pop-up store, showing the Sindalah Island development, right, and The Line, in Davos, Switzerland.Photographer: Stefan Wermuth/Bloomberg

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By Matthew Martin and Abeer Abu Omar

October 24, 2024 at 8:00 AM UTC

Updated on

October 24, 2024 at 10:59 AM UTC

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Days before Saudi Arabia kicks off its flagship investment conference, a handpicked selection of guests will get the first glimpse of Crown Prince Mohammed bin Salman’s trillion-dollar bet that the kingdom has a future beyond oil.

An exclusive group of financiers, entertainers and influencers from around the world will this week descend upon Sindalah Island, the first project to open its doors at the planned city of Neom. The resort is now home to ultra-luxury hotels and unspoilt beaches, plus an 86-berth marina where the uber rich can dock their yachts and dive into the crystal clear waters of the Red Sea.