StanChart Refreshes India Strategy to Target Wealthy
- Bank will ‘dispropotionately’ target smaller cities for growth
- Plans to hire more relationship managers for wealthy clients
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Standard Chartered Plc is refreshing its strategy to attract rich customers in India, expanding into smaller towns and boosting the number of relationship managers by almost a third.
“Our strategy is laser-focused on expanding our footprint in the affluent, small and medium enterprises and wealth space,” said Nitin Chengappa, managing director and head of distribution and affluent banking.