Consumer

J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest

Voortman Cookies

Source: J.M. Smucker

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J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.

The transaction will include all Voortman trademarks and the leased manufacturing facility in Canada, according to a statement on Tuesday. About 300 employees will transition with the business.