Hyperdrive

Mixing Hotpot With Horsepower. Have Chinese Car Gimmicks Gone Too Far?

Zeekr MIXPhotographer: Qilai Shen/Bloomberg
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China’s carmakers have been known to push the envelope when it comes to dreaming up new functions to attract buyers. There’s in-car karaoke, steering wheels that turn into gaming consoles and seats that recline into comfy lie-flat beds.

But a fresh feature from Zhejiang Geely Holding Group Co.’s premium EV brand Zeekr has Chinese social media users wondering if these designs have gone a step too far. In videos released on Oct. 11 to promote the MIX minivan, Vice President Yang Dacheng enjoys a hotpot meal in the spacious interior, which can seat four people and, evidently, a table packed with ingredients to dip into a large pot of pungent soup stock.