Meta to Use Facial Recognition to Fight Fake Celebrity Scams
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Facebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to as “celeb-bait ads.”
Scammers use images of famous people to entice users into clicking on ads that lead them to shady websites, which are designed to steal their personal information or request money. Meta will start using facial recognition technology to weed out these ads by comparing the images in the post with the images from a celebrity’s Facebook or Instagram account.