Deals
Hefner Capital Offers $100 Million, Equity to Buy Playboy Brand
- Firm led by Cooper Hefner, son of Playboy founder Hugh Hefner
- Expression of interest was made Monday to PLBY’s board
PLBY Group Inc.’s shares have declined roughly 99% from a high of $57.70 in May 2021.
Photographer: David Williams/BloombergThis article is for subscribers only.
Hefner Capital LLC, a firm led by Hugh Hefner’s son Cooper, has expressed interest in acquiring the Playboy brand from PLBY Group Inc., according to people with knowledge of the matter.
Cooper Hefner made the non-binding overture for all of Playboy’s brand assets, which includes intellectual property associated with Playboy, to PLBY’s board, led by Chairman Suhail Rizvi, on Monday, according to a correspondence reviewed by Bloomberg News.