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Charter Plans Streaming Ad Campaign in Bid to Stem Cord-Cutting
- Top cable provider signs most major services to pay-TV bundle
- Max, Peacock and Disney+ will be offered at no additional cost
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Now that Charter Communications Inc. has landed deals to include most of the major streaming TV services in its cable-TV packages, the company is gearing up for the next big hurdle: getting customers to stop cutting the cord.
The largest US cable-TV provider is planning a major marketing push next year to promote more than 10 streaming services that it will offer at no additional cost to customers — launching an ambitious strategy to head off cancellations and attract new subscribers.