ETFs & Mutual Funds

Risky-ETF Crew Grabs Wall Street Limelight With Long-Short Bets

  • Eight Battleshares ETFs propose to go long and short companies
  • This may be next evolution of leveraged pair trading: Sohn

The New York Stock Exchange, Wall Street.

Photographer: Michael Nagle/Bloomberg
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Want to go long Bitcoin-holder MicroStrategy Inc. while shorting megabank JPMorgan Chase & Co.? How about buying streaming giant Netflix Inc. while dumping Comcast Corp.? Or pitting Google-parent Alphabet Inc. against New York Times Co.?

A flurry of potential new ETFs are offering to do all that — and more — as the retail boom for options-powered funds shows no sign of letting up.