Big Tech
IPhone 16 Sales Soar 20% in China Debut as Demand Returns
- Latest generation outperforms predecessor in first three weeks
- Apple has at times struggled to gain momentum in a key market
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Sales of Apple Inc.’s newest iPhones in China are up 20% in their first three weeks compared with 2023’s model, a positive sign for a device that struggled this year to gain traction in the world’s largest smartphone market.
The iPhone 16 debuted in September and has outperformed its predecessor so far, according to Counterpoint Research data provided to Bloomberg News. Consumers continue to shift to the pricier models, and sales of the top-end Pro and Pro Max models gained 44% compared with last year’s equivalents.