Sam Altman’s Worldcoin Gets a New Name, and New Hardware

The startup is dropping ‘coin’ from its brand name, and will focus on identifying humans in an AI age. 

The OrbSource: World
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Worldcoin, a startup co-founded by OpenAI Chief Executive Officer Sam Altman, announced a new name and introduced the latest version of its eyeball-scanning Orb at an event in San Francisco on Thursday.

The company will be called World, and will use the new Orb to provide identification services — a task that the company said will be increasingly critical as artificial intelligence-enabled deepfakes become more adept at mimicking people.