Finance
Plaid Unveils Technology to Ease Transfers Between Brokerages
The technology is being made available at a time when firms are fighting to keep client assets in-house amid increased competition.
Photographer: Nikos Pekiaridis/NurPhoto/Getty Images
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Plaid Inc. wants to make it easier for retail investors to move their holdings from one brokerage platform to another, a traditionally clunky and time-consuming process.
The firm, best known for connecting consumers’ bank accounts to financial-technology companies, is now easing the transfer of investments from one account to another without having to sell holdings and incur taxes in the process.