Diamond Seeks Approval to Rebrand From Bally Sports to FanDuel
- Diamond is seeking approval for new FanDuel branding deal
- Financial terms of the naming rights deal weren’t disclosed
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Bankrupt sports broadcaster Diamond Sports Group is seeking court permission to re-brand its network of Bally Sports local channels to FanDuel under a naming rights deal with the betting giant.
Diamond said in a Tuesday court filing that it needs to rebrand now, at the start of the National Hockey League and National Basketball Association seasons, because its current agreement with Bally Sports is set to expire at the end of the Major League Baseball season.