Amazon to Show Ads on Prime Video in India to Fund Investments
- Prime Video will have “meaningfully fewer ads” than rivals
- India is seeing most sign-ups for Amazon Prime globally
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Viewers of the Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year.
The change, already made in Prime’s US operations, is an effort by parent Amazon.com Inc. to fund content investments in a fast growing and fiercely competitive market.