Amazon Adds Color to Kindle for First Time in E-Reader’s History
- Company looks to fend off rivals with refreshed e-reader line
- New color model goes on sale at the end of month for $280
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Amazon.com Inc. is rolling out a refreshed set of Kindles, including the first model capable of displaying colors since the company began making the e-reader 17 years ago.
The Kindle Colorsoft starts at $280 and will ship at the end of the month, the e-commerce company said in a statement on Wednesday. The model will let users see book covers and images in color and make it easier for people to highlight content, Amazon said.