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Warner Debuts Max Video Across Asia While Rivals Pull Out
- The move marks a big expansion in a still-growing region
- Warner is grappling with an exodus of viewers to streaming
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Warner Bros. Discovery Inc. plans to debut its Max streaming service across new Asian markets from Nov. 19, a major expansion in a region where Amazon.com Inc. and Walt Disney Co. are scaling back investment in content.
Warner announced it will bring popular franchises such as Harry Potter, Friends as well as the Dune: Prophecy series and DC Universe to markets including Hong Kong, Taiwan, Indonesia, Thailand and the Philippines. It will offer the streaming service for mobile devices and TV through various subscription options.