Consumer

LVMH Sales See Continued China Drop in Worst Quarter Since 2020

  • Sales in the region including China tumble by 16% in quarter
  • LVMH ADRs fall by as much as 10% in New York trading
WATCH: As China’s luxury demand waned, LVMH’s sales of fashion and leather goods fell for the first time since the pandemic. Rachel Chang reports.Source: Bloomberg
Lock
This article is for subscribers only.

LVMH’s sales of fashion and leather goods fell for the first time since the pandemic as the industry’s biggest player was hammered by a slump in demand from Chinese consumers whose appetite for high-end purchases once seemed insatiable.

Organic revenue at the key unit whose brands include Louis Vuitton and Christian Dior declinedBloomberg Terminal 5% in the third quarter, LVMH Moët Hennessy Louis Vuitton SE said in a statementBloomberg Terminal Tuesday. Analysts had expected a small gainBloomberg Terminal. That was the worst quarterly performance since the second quarterBloomberg Terminal of 2020 when the world went into lockdown. Overall, the group’s sales slid 3%.