Big Tech
Google Redesigns Shopping Page With Infinite Scroll, Video
- Company sees itself ‘playing a different role’ than Amazon
- Search leader is seeking to keep users inside Google app
The redesign is the company’s latest move to keep users on Google’s platform longer instead of immediately diverting them to external websites.
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Alphabet Inc.’s Google redesigned its shopping website to better match consumers with merchant storefronts, seeking to distinguish the platform from e-commerce sites such as Amazon.com Inc.
The updated shopping experience largely revolves around scrollable feeds akin to a social media app. A new home page will display a personalized feed of products, reviews and auto-playing video shorts from Google’s YouTube. A Deals page will host a similar curated feed of discounted items.