Troubled Retailers Face a Halloween Crunch With Consumers Spending Less
- Holiday spending is forecast to drop by 5% this year
- At Home and Michaels hope to grow their slice of expenditure
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A predicted slide in Halloween consumption is the latest blow for heavily-indebted retailers battling mounting overheads and the trend of consumers trading down to cheaper products.
US spending for the holiday will drop by 5% to $11.6 billion this year, according to the National Retail Federation. Sales of greeting cards and costumes are likely to see the greatest decline, a hit to merchants reliant on seasonal splurges in what’s already been a tough year for the industry.