Transportation
Polestar Seeks to Arrest Plunge by Selling Cars Via Dealers Too
- Online car seller launches review of strategy, operations
- Electric carmaker’s deliveries fell 15% in third quarter
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Polestar Automotive Holding UK Plc’s new chief executive officer wants to turn around the struggling electric-car maker by selling more vehicles at dealerships, not just online, after a plunge in sales.
Until recently, although customers could kick the tires and go for test drives at the Swedish manufacturer’s showrooms, they’ve had to turn to the company’s website to buy the cars.