Hyperdrive
BYD to Woo European EV Buyers, But Not for Less Than €25,000
- Winning over German consumer trust is part of company strategy
- Chinese EV maker’s vice president speaks to German newspaper
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BYD Co., China’s bestselling car brand, may initially offer electric vehicles in Germany for between €25,000 ($27,340) and €30,000, Executive Vice President Stella Li said in a newspaper interview.
“We are still working on our plan,” Li told Frankfurter Allgemeine Sonntagszeitung. She predicted it’ll take “less than six months” to persuade potential German buyers. “We need to give them some time to gain trust in BYD,” Li said.