Tesla’s Robotaxi Day Arrives With Musk’s Reputation at Stake

Tesla Inc. will finally reveal its long-awaited driverless robotaxi prototype later today, in a moment that will long affect the fortunes of the company and its Chief Executive Officer Elon Musk.

The event — which begins at 7 p.m. on a Burbank, California, movie lot — is expected to reveal both a functioning robotaxi called a Cybercab and details about a new business model Tesla believes will power a transportation sector free of human drivers. Musk has said he believes so strongly in the transformative power of the robotaxi, it’s worth staking the company’s financial future on the product.