Alphabet’s CapitalG Backs Startup Making Tech for Wealth Advisers
Farther raised $72 million in the new funding round.
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Farther Finance Advisors LLC, a startup making technology for financial advisers, has raised $72 million in funding, betting that people want a more personal touch than they can get from roboadvisers and artificial intelligence chatbots.
With the rise of automated investment services, some customers “missed out on the trust aspect of a role of a financial adviser,” said Taylor Matthews, chief executive officer and co-founder of Farther. “You want somebody to confide in.”