Big Tech
Meta Launches Generative AI Video Tools for Advertisers
- More Facebook, Instagram users spend time watching videos
- Company also announces new separate video feed for Facebook
Meta has been pushing into video as it seeks to increase the amount of time people spend on its Facebook and Instagram apps.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Meta Platforms Inc. is rolling out new artificial intelligence tools to help advertisers create and edit videos more easily, seeking to reach Facebook and Instagram users who are spending more time watching videos.
The new features, which will be available broadly next year, will let advertisers use generative AI to turn static images into video ads, the company announced Tuesday. Marketers will also be able to edit and adjust the size of video ads automatically.