Consumer
Kroger Adds Disney Streaming as New Perk for Grocery Delivery Program
- Premium-tier users will get Disney+ Basic, Hulu or ESPN+
- Retailers are offering benefits to boost membership programs
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Kroger Co. is adding Walt Disney Co.’s streaming services as a new perk for members of its grocery delivery program, as retailers seek to grow their membership offerings.
Premium-tier users of Kroger Boost will get the ad-supported versions of Disney+, Hulu or ESPN+ at no additional cost, according to the companies. Kroger’s basic-tier members will get a one-time, six-month subscription to one of the services. The new benefit is available starting this week to annual Boost members, who make up the vast majority of the program.