Accor Still ‘Betting Big’ on China as Leisure Destinations Shift
- French hospitality co. also watching corporate meetings growth
- Golden Week ‘a positive story,’ Accor Greater China CEO says
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Chinese tourists’ growing interest in exploring sites off the beaten path are sustaining a post-Covid travel boom and underpinned robust demand during the country’s Golden Week holiday, according to Accor SA.
“People are rediscovering more remote places in China — there’s so many UNESCO sites, there’s so much wonderful nature travel and tourism, That’s really where we see a big part of domestic travelers going, especially with the younger generation,” Gary Rosen, Accor’s Greater China chief executive officer, told Bloomberg TV on Tuesday from Shanghai.