Apple Falls as Jefferies Says AI iPhone Hopes Are Overblown

  • High expectations are premature, says analyst with hold rating
  • Shares have recently rallied on hopes for growth boost

The Apple iPhone 16 Pro and Pro Max at Apple Park campus in Cupertino, California.

Photographer: David Paul Morris/Bloomberg
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Apple Inc. shares fell 2.3% after a Jefferies analyst said investors have overly optimistic expectations for the company’s latest iPhones, the first to come with artificial-intelligence tools.

“The high expectations for iPhone 16/17 are premature,” as “a lack of material new features and limited AI coverage mean high market expectations (5%-10% unit growth) are unlikely to be met,” wrote Jefferies analyst Edison Lee, who assumed coverage of the stock with a hold rating. The firm previously had a buy rating.