Oura Launches More Accurate Ring in Face of Growing Competition
- New $349 model has thinner titanium design and smarter sensors
- CEO says Oura is exploring building a slew of wearable devices
Oura has sold more than 2.5 million rings so far and is on track to reach $500 million in revenue through calendar 2024.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Oura Health Oy, the Finnish maker of smart rings, rolled out the next generation of its flagship device, aiming to stave off competition with more accurate health tracking and an updated titanium design.
The new Ring 4 line will have roughly double the number of sensors, as well as new algorithms that can adapt the hardware to a user’s physiology for more accurate results, the company announced Thursday. The new rings also recess the sensors deeper into the ring frame, creating a thinner look.