Consumer
Starbucks New CEO Wastes No Time in Overhauling Executive Ranks
- Brian Niccol eliminated a global role created by prior chief
- Moves are designed to address coffee chain’s sales slump
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Starbucks Corp.’s new Chief Executive Officer Brian Niccol is wasting no time rearranging the company’s top ranks, undoing some leadership changes his predecessor had implemented only six months earlier.
Niccol has eliminated the role of global chief merchant and product officer held by Lyne Castonguay, a position created by ousted CEO Laxman Narasimhan as part of a broader reorganization in March. Castonguay, who was in charge of product development, consumer insights and data science, is no longer with the company, a Starbucks spokesperson said in response to an inquiry from Bloomberg News.