Bentley Turns to Former Porsche Boss for a Dose of Adrenaline
Frank-Steffen Walliser says upgrades to the Bentayga SUV are his top priority.
The 2025 Bentley Continental GT, shown here in Gravity Grey, is the first hybrid to join the Continental line that launched in 2002.
Source: BentleyThe bosses at parent company Volkswagen AG knew Bentley Motors Ltd. needed an injection of adrenaline. the Crewe, England-based brand is navigating the future of electric vehicles and manages a portfolio of models—such as the Continental, the Flying Spur and the Bentayga—that have started to age.
Global sales for Bentley in the first half of 2024 are down 23% from a year earlier; total sales numbers last year trailed the record highs of 2021 and ’22. Adrian Hallmark, the chief executive officer who saw the company through the pandemic, announced his departure for Aston Martin Lagonda Global Holdings Plc in March.