Ubisoft Analysts Vent After Warning Sends Shares to Decade-Low
- Assassin’s Creed Shadows game has been delayed until February
- Ubisoft has suffered production disruptions since pandemic
Gamers at the Ubisoft stand at Gamescom, in Cologne.
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A profit warning and delayed game release from Ubisoft Entertainment SA that sent shares of the French video-game maker to a decade low has prompted an out-of-the-ordinary outburst of criticism from analysts.
TD Cowen’s Doug Creutz said the company’s board doesn’t appear to be taking the steps needed to hold management accountable for “repeated failures.” According to Citigroup Inc.’s Thomas Singlehurst, the news “further undermines the group’s reputation with regard to execution,” while Eric Ravary at CIC Market Solutions said it “can only damage the stock’s status for a long time to come.”