Rolls-Royce Sees Demand for Bespoke Cars Offsetting China Slump
- CEO Chris Brownridge says China remains very important market
- Luxury-car maker also is dealing with a recall for Spectre EVs
Rolls-Royce Motor Cars Ltd.’s chief executive officer said rising demand for personalized vehicles is helping the British luxury-car maker counter weakening sales in China.
The luxury market in the world’s second-largest economy “is experiencing some more challenging times,” CEO Chris Brownridge said Wednesday. He added that the BMW AG-owned manufacturer can manage because of its flexibility and sales in other regions.