Online Holiday Spending Projected to Rise 8.4%, Most Since 2021
- Steep discounts, easing inflation expected to fuel consumption
- Consumers are starting to use AI tools to help them find deals
Inflation-battered shoppers have been trading down to lower-cost options in most shopping categories.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Steep discounts and easing inflation will compel US shoppers to spend $240.8 billion online in November and December, up 8.4% from last year’s holiday shopping season and the biggest increase since 2021, according to Adobe Inc.
The forecast signals a continued shift from physical stores to websites and mobile apps, a trend expected to benefit e-commerce leader Amazon.com Inc. as well as traditional chains like Walmart Inc. that have increased their digital offerings.