Universal Music Extends Push Into China With New Label Division
- New label division to cover China’s Greater Bay Area
- Move part of global strategy to invest in regional music scene
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Universal Music Group NV has set up a label division in the Greater Bay Area surrounding Hong Kong, giving the world’s largest music company a bigger foothold in China’s south.
With headquarters in Shenzhen, the new operation will focus on marketing and artist management by aiming to develop local artists across the region, the company said in a statement on Tuesday.