Snap Integrates Google’s Generative AI Model Into Chatbot
- Snapchat first launched its AI-powered chatbot last year
- Snap uses artificial intelligence models from OpenAI, Google
This article is for subscribers only.
Snap Inc. will start using Google’s generative artificial intelligence model to help power Snapchat’s AI chatbot, part of a broader plan to boost engagement and increase user time spent on the messaging app.
Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms Inc., which also has its own AI chatbot. Alphabet Inc.’s Google, meanwhile, has been seeking new corporate clients for its Gemini AI model as a way to boost business. The two companies announced the new partnership Tuesday.