Roku Remains ‘Very Committed’ to Set-Top Boxes Even as Smart TVs Spread
- Technology company is updating its $99 Roku Ultra device
- The boxes are being supplanted by TVs with built-in features
This article is for subscribers only.
Roku Inc. said the company remains “very committed” to its namesake set-top boxes, even as the electronics industry shifts to smart televisions with built-in streaming technology.
Mustafa Ozgen, president of devices at the company, said he sees a “ton of opportunities” for the technology, describing the category as a long-term play. Ozgen made the remarks as the company unveiled a faster version of its $99 Roku Ultra box with an upgraded remote control.