Consumer

Nike Replaces CEO With Veteran Executive Hill in Revival Bid

  • Elliott Hill, who retired in 2020, will take over next month
  • Shares jump as investors look for turnaround to sagging sales
WATCH: Nike says longtime executive Elliott Hill is coming out of retirement to replace John Donahoe as CEO. Lily Meier reports Source: Bloomberg
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Nike Inc. ousted beleaguered Chief Executive Officer John Donahoe, bringing longtime executive Elliott Hill out of retirement in a bid to return the struggling athletic brand to its glory days.

Hill, 60, originally joined Nike in 1988 and served as president of consumer and marketplace before he retired in 2020. He will take over on Oct. 14. Donahoe, 64, will retire and remain an adviser through January.