Amazon Launches AI Assistant to Help Online Merchants Prosper
- Chatbot can suggest product listings, among other things
- Company is keen to keep up in race to develop AI tools
Amazon has been rolling out various AI tools amid intensifying competition with Microsoft Corp., Alphabet Inc.’s Google and Open AI.
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Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses.
Codenamed Project Amelia, the new tool will answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings, Amazon said Thursday during its annual Accelerate conference for merchants.