Consumer

Zegna CEO Still Betting on China Despite Uncertain Growth

Ermenegildo ZegnaPhotographer: Clara Vannucci/Bloomberg
Lock
This article is for subscribers only.

Ermenegildo Zegna, the Italian fashion house listed in New York, is sticking with its expansion plans for China over the medium term despite uncertain timing on a possible economic recovery.

“Our 2-3 year growth strategy is not changing” even with a lack of visibility on a rebound in China, Chairman and Chief Executive Officer Ermenegildo Zegna said in an interview. “We might delay a few shop openings scheduled this year, but we’ll keep investing in marketing and made-to-measure services in the country.”