Asia
YouTube Advances Into Asia Online Shopping With Sea’s Shopee
- Video platform strikes pact with regional e-commerce leader
- Shopee betting on partnership to stay ahead of TikTok, Lazada
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Sea Ltd.’s online-retail arm Shopee struck a pact with Alphabet Inc.’s YouTube in Indonesia, betting the video platform will help it attract more shoppers and stay ahead of rivals TikTok and Lazada in its biggest market.
YouTube is expanding its shopping features to the nation of about 280 million, with Shopee as the first partner, the companies said Wednesday in a statement. Content creators can promote and tag products in their YouTube videos, and viewers can click on a link to complete a purchase on Shopee. The creators will earn a commission, the companies said, without disclosing other financial details of the pact.