United Airlines Sees Demand Swell From Taylor Swift’s Eras Tour

United Airlines Holdings Inc. tracks megastar Taylor Swift’s globe-spanning Eras tour to make sure they have enough airplane seats for her army of fans.

“Our demand booms wherever she goes” by a material amount, United Chief Commercial Officer Andrew Nocella said Wednesday at the Skift Global Forum in New York. The airline has seen a 25% increase in demand — “maybe more than that” — on United flights during Swift’s weekend concerts, “and it goes right back to normal after.”