Snapchat Redesigns Feed in Bid to Keep Young Users’ Attention
- Messaging app seeks to stay competitive with TikTok, Meta
- Updated algorithm will recommend more content from strangers
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Snap Inc. announced a redesign of its popular Snapchat app, including an updated algorithm for ranking and recommending video content, part of a plan to better compete with rivals like TikTok and Meta Platforms Inc.’s Instagram.
The new design will change the look of Snapchat’s home screen, creating more focus on the camera, chat messages with friends and videos. The redesign will also combine Snapchat’s two existing video feeds, which show content from friends and content creators, respectively, into one feed. The company is rolling out a new algorithm to rank and recommend that video content to Snapchat’s more than 850 million monthly users.