Snap Unveils New Spectacles in Fresh Augmented Reality Push
- AR Spectacles will sell for $99 per month to developers
- Snap hopes to compete on augmented reality with Meta, others
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Snap Inc. Chief Executive Officer Evan Spiegel unveiled a new version of the company’s Spectacles smart glasses, revitalizing an effort to build an advanced augmented reality product that may one day replace or rival the smartphone.
The glasses, called AR Spectacles, include technology that can overlay digital images and filters onto the physical world. They could eventually provide an additional source of revenue for the messaging company, which currently depends on ads and subscriptions in the Snapchat app.